MAG PR&Image is a Seoul-based communications agency
specializing in art, culture, luxury brands and international exhibitions.
Since 2022, MAG has served as the official communications
and public relations partner for Frieze Seoul,
working with leading museums, galleries, cultural institutions
and global brands to deliver strategic communications,
media relations and exhibition PR in Korea.
Our expertise spans public relations, strategic communications,
media engagement, brand positioning, press events and cultural marketing.
We help international organizations connect with Korean audiences
while supporting Korean institutions in building global visibility.
WHAT MAG DO
Consulting
Strategic advisory for companies
and cultural institutions
within Korea’s art and cultural scene
Media Relations
Building strong relationships with key media and securing impactful coverage
PR Strategy
Developing tailored communication strategies
for cultural and luxury brands
Cultural Positioning
Connecting brands with art, design, and cultural narratives
Event & Press Management
Press conferences, media previews,
and VIP events